Answers: Business Quiz #1

1. Who composed the sound logo of Intel?
   Walter Werzowa
2. Where is the museum ‘Tons of Memories’ located?
   It is located in the Bat and Ball Inn - a joint venture between Robin Uthappa, S Sree Santh and J.K.Mahendra (former Kerala Ranji cricketer and National junior selector).
3. What do you mean by ‘Golden Handcuff’ in HR parlance?
   Golden handcuffs are a system of financial incentives designed to keep an employee from leaving the company.
4. What is project ‘De Bello’?
   BHP Billiton's codename for its planned merger with Rio Tinto - project DeBello
5. What is the fund co-founded by Rajat Gupta, Ex-McKinsey chairman?
   New Silk Route
6. What is the common thread in the names of the companies – Goldman Sachs, Barclays?
   The names in bold are the derived from the names of the Sons-in-law of the founders.
7. Who extended the marketing mix from 4Ps to 7Ps?
   Booms and Bitner
8. What is common to Robert Rubin, Hank Paulson and John Thain?
   All are alumni of Goldman Sachs
9. How is Enron known today?
   Enron Creditors Recovery Corporation.
10. What is common between Berkshire Hathaway and Suzlon?
    History – both companies were into textiles before.
11. Who are the architects who designed the ‘Bird’s Nest’ the venue of Olympics 2008?
    Herzog and de Meuron
12. How is ‘The 5% Club’ which was formed in 1976, known today?
    Minnesota Keystone Program.